Must Read: How to Penetrate the GateKeeper and Make the Sales.

Getting past the gatekeeper or a prospects voice mail can be the biggest roadblock that is keeping you
from meeting your sales goals.
We have always been taught hundreds of techniques on how to close a sale, but the books and sales trainers forgot the most important step and that is getting your butt in the account.
How can you close a sale, if you are unable to speak to the prospect?
You can learn and master every closing technique and not make one sale because you are unable to stimulate the interest of the buyer because you are unable to speak to them.
If you want to increase you sales then you must learn how to get in the door. No more than ever it is harder to speak to a prospect because they have put a guard at their door keeping you out.
That guard may be a nice lady sitting at the front door answering the phones. We have all been through the initial call when a gatekeeper answers the phone and wants to know who we want to speak to and why.
The Gatekeeper is now the person we must learn how to sell before we can even think about speaking to the buyer. You mess up with the gatekeeper and away your chances go.
If you want to penetrate the “Gate” you must learn how to seduce and gain the approval of the gatekeeper.
When I am trying to speak to a buyer and offer them my new product, I will speak to the gatekeeper and entertain her with a great conversation. I will ask them how their day is going and let them know that I am not familiar with the buyer and tell her what I am trying to do.
If I am not sure who I need to speak with, I will tell the buyer what I am trying to accomplish and whom can best help me.
Instead of sending the buyer a sample of my product, I will ask the gatekeeper if should would evaluate my product for me. I will send her samples for her to keep as a gift.
What this allows me to do is befriend the gatekeeper and when I call back she can give me input as to what she thinks about my product. If she likes it, she is know my personal inside salesperson. She will feel important that I asked for her opinion.
I have used this technique so much that it is like giving candy to a baby. The gatekeeper will thank me for the samples and then they will go sell my product to the buyer.
When I call back the buyer will have already received my product with a special endorsement from their number #1 Guard.
Enlist the Guard and they will give you a key to the door.